target audience is a target audience 229556711 30 2019 A target audience is a group of people identified as likely customers of a business People in a target audience share demographic similarities such as age location or socioeconomic status Defining a target audience helps create more efficient marketing messages target audience audience11 5 2020 A target audience is a group of customers you intend to sell your product or service to They are a part of a wider group of prospects referred to as a target market that you can potentially sell to A target audience gives you the opportunity to laser focus your business plans and marketing strategy so as to keep costs down and increase conversions 5 5 6